I’m Lorri Gail Moffatt—a Southern girl of faith, living just two miles from the hospital where I was born, despite moving at least 27 times in my lifetime. I’m a wife to Bryan, mom to two grown kiddos and a precious daughter-in-law, a daughter, sister, friend, published author, prolific writer, and longtime business builder.

We live fairly close to most of both our families—and since Bryan sometimes travels more than 200 days a year, our life doesn’t fit any traditional model. But neither does my work.

I’ve processed mortgage loans, run our family’s electronics repair shop, worked in small-town newspaper sales and layout, and taught high school yearbook. For nearly 30 years, I’ve built businesses through social selling—mentoring teams, building community, and helping others create flexible income with integrity.

In recent years, I’ve added something unexpected to the mix: teaching business owners how to use AI tools like ChatGPT without losing their voices.

It turns out, what I’ve always done—help people find their words, trust their instincts, recognize their own wisdom, and show up as themselves—is exactly what makes me good at this too. I don’t teach tech for the sake of tech. I teach clarity.

And whether you found me through business, beauty, writing, AI, a garden, or a tiny dog with the confidence of a grown man, I’m here to amuse you, make you think, give you better language for what you already know, and help you recognize, trust, and use what is already yours.

The subjects may change. The throughline doesn’t.

I write about the thing underneath the thing.

Apparently, I am the niche.